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ROADSTER! is a motoring magazine for kids aged between 8 and 12 (roughly KS2/3). It aims to educate, inspire and entertain kids in all things the road.
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By kids... for kids! (with adult help!)
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The project started life in autumn 2022, when eight year Sam wondered why there wasn't an automotive magazine aimed at kids like him who love cars. With adult help he decided to make his own! The big idea is for ROADSTER! kids to get hands-on automotive adventures and experiences, then write about them and share them with their readers.
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Over 2023 ROADSTER! has evolved. Publishing three times a year (aligned to spring, summer and Christmas school holidays), the project has developed a USP (for kids... by kids) and an ethical mission and vision statement - we are not-for-profit, and we are trying to create something special. ROADSTER! has featured in the national press (The Daily Mail - December 2023), on BBC Radio (BBC Oxford, October 2023), and it is now associate members of the Guild of Motoring Writers.
ROADSTER! is a not-for-profit social enterprise. A "connected learning" project which is interest-powered, production-centred, adult supported, built with shared purpose, academically oriented, and is openly networked.
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Sam (now ten-years-old) is the "Editor-in-Chief" on ROADSTER! with a team of children and a team of adults working on it. The project is open to other kids too!
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Being not-for-profit, any income received is reinvested into the project. Roadster's supporting adults give their time and resources voluntarily, and no income or salary is distributed from it. Our simple aim for 2024 is for Roadster! to become self-sustaining.
​ROADSTER! is now a multimedia project with video, socials, events, a website and the magazine at its heart. Roadster! offers kids opportunities to try new things and be industrious. Roadster! kids learn about making a magazine, literacy, formatting, using production software, photography, design, art, history, AI... Ask any child - having their work in print is extremely rewarding.
About Us
We are #kidswhoLOVEtheroad
Are kids just passengers in the world of motoring?
We don't think so!
We believe they're essential crew!
They are the drivers, engineers, innovators, and storytellers of the future!
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ROADSTER! a motoring magazine aimed at children (roughly aged 8-14) who are interested in cars, driving, and “the road”.
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CHILD-LED! Kids help to create the magazine (with adult support) rather than just being passive readers.
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NON_PROFIT SOCIAL ENTERPRISE! Any income generated is reinvested into the project.
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PUBLISHED THREE TIMES A YEAR! Aligned to school holidays ( Spring, Summer, Winter) so that it fits with the kids’ calendar.
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EDUCATE, INSIRE AND ENTERTAIN! Engaging young readers about motoring and road-related topics — e.g., road safety, the engineering of cars, the history of motoring, writing skills, design.
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​INVOLVED! Kids are encouraged to get creative on Roadster! — writing articles, doing photography/design, marketing, web development... learning how a magazine is made.​
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PROVIDES AGENCY! Kids get real-world experience through making Roadster! They get to see their writing/design in print, and explore the world of motoring rather than simply reading about it.
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PROVIDES CONNECTION! A light-touch way for the motoring industry to connect early with the drivers and engineers of the future
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EDUCATORS WELCOME! Parents, teachers or mentors may want to encourage kids’ engagement with motoring, literacy, or STEM in a novel way.
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PRODUCED IN THE UK! Based in Banbury, Oxfordshire, we are a stone's throw away from major motor industry sites and players. We offer a mixture of UK-centric content and motoring themes of wider international interest.
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TAGLINE! “#kidswhoLOVEtheroad” - Find us on socials. Tag us in your posts. Join a movement that is fuelling the next generation and get involved!