Roadster! Highly Commended by the IMTD!

Roadster! Magazine has been recognised nationally for its contribution to road safety and youth engagement by being “Highly Commended” in the Innovation & Engagement category at the 2026 Institute of Master Tutors of Driving (IMTD) Awards.

The IMTD is a not-for-profit organization focused on road safety and driver education. It comprises experienced trainers dedicated to raising driving standards and promoting best practices in driver training. The IMTD aims to keep members informed about the latest developments in road safety and driver education, fostering a community of professionals committed to enhancing driving skills and safety.

The IMTD recognises outstanding achievements in driver training and road safety through it's annual awards programme. The IMTD Awards celebrate the efforts of individuals and organizations dedicated to enhancing road safety and driver education.

At a ceremony at the IMTD Annual Lunch, on 13 September, Sam was recognised for his work on Roadster!, a motoring magazine for children which he created with his dad, Carl, after a family trip to the British Motor Show.

Unlike traditional magazines, Roadster! encourages children to take an active role. Young contributors visit engineering companies, manufacturers, motorsport teams and motoring events, then share their experiences through articles, photographs and videos created for other young readers.

Along the way, contributors have explored engineering, design, technology, road safety and automotive careers while developing skills in writing, communication, photography and interviewing.

Sam said:

"I'm really proud Roadster! has been recognised. We've had some amazing opportunities and met some incredible people. It's nice to know that other people think what we're doing is worthwhile too."

Sam's Dad Carl adds, "The magazine is important, but what means most to me is seeing what Sam has achieved. All this started as an idea from an eight-year-old who thought there should be a car magazine for children. Since then I've watched him interview industry professionals, represent Roadster! at events, speak on stage, appear on radio and grow in confidence".

The team believes Roadster! succeeds because it starts with children's interests and then opens the door to wider learning.

"If a child is interested in cars, that interest can lead naturally into engineering, technology, design, writing, photography, careers and road safety," says Sam.

The pair hope that Roadster! could evolve into a wider educational initiative linking schools, industry and road-safety organisations.

Roadster! already has connections across the automotive sector, including associate membership of the Guild of Motoring Writers, and has worked with organisations ranging from manufacturers and motorsport teams to road-safety groups.