Hot Wheels Wants a Kid to Run an F1 Team!
- Roadster! Editorial Team
- 5 days ago
- 1 min read
Hot Wheels has launched a global search for its first-ever Tiniest Team Principal™ — a real role for kids aged 5–10 who love cars, tracks, and making big race‑day decisions.
Three winners (one each from the UK, US and Mexico) will be flown to Hot Wheels HQ in California to design their own Hot Wheels Formula 1® car, meet the creators, and become official brand ambassadors. They’ll also get VIP access to their home Grand Prix in 2026.
A superstar judging panel — including F1 boss Stefano Domenicali, 2009 World Champion Jenson Button, and Mattel design chief Ted Wu — will pick the winners.
How to enter:
Parents upload a video to TikTok or Instagram by 16 June, showing why their child has what it takes. Track builds, car designs, race predictions — anything goes.
What winners get:
A trip to a 2026 Grand Prix, behind‑the‑scenes F1 access, custom Hot Wheels gear, a chance to co‑design a Hot Wheels F1 car, and the full Hot Wheels F1 product line.
As Jenson Button put it: “Kids make race‑winning decisions every time they play with Hot Wheels.”
Full details: mattel.com/hot-wheels-f1
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